DIGITAL ADVERTISING
Generate New Business Leads Online
Reach new leads and grow your sales with our highly effective digital advertising campaigns. We’ll help you design an engaging ad campaign and optimize it on search engines with top keywords for your brand. In 2019, search traffic generated 65% of total e-commerce sessions, 33% was generated through organic search, and 32% was generated through paid search ( Statista, 2019). This highlights the importance of both online advertising and ranking higher on search results through search engine optimization.
Digital Marketing Prices 2024
Discover Imora Media’s tailored digital marketing solutions designed to elevate your brand’s presence in Zimbabwe! Our competitively priced packages are crafted to help you expand your online reach effectively. With a strategic mix of social media marketing, Google Ads (video, search, display), paid social ads, and expert SEO techniques, we empower businesses to drive engagement, boost conversions, and achieve sustainable growth in the digital landscape. Elevate your online presence with Imora Media today
Imora Media Digital Marketing Packages 2024
Digital Advertising Explained
Social Media Advertising
Social media advertising is a great way to increase brand awareness amongst social media users and shoppers.
They let other customers find your products and services while they are scrolling through their feed.
Facebook Ads, for example, lets you target your audience by interests, professions, and behavior on social media. Social media ads also offer the possibility of a great return on investment if they are optimized and used effectively by a brand.
Pay-Per-Click Advertising
Google Ads allows you to create PPC (Pay-Per-Click) advertising campaigns, focusing on target keywords, and text-based content optimization.
Google Ads are a great way to reach a targeted audience as well as a wider audience to increase brand awareness.
They are also effective to generate a higher click-through rate and eventually lead to higher sales from mobile devices.
Search Engine Optimisation
This activity is designed to make sure that you appear on the first page of the various Search Engine Results Pages (SERPS).
It is distinct from activities such as PPC because you do not directly pay for prominence but earn it by a range of ongoing actions.
We’ll use tools to audit your existing online presence and develop a strategy to help you rank higher in the competitive online space.
Email Marketing
Our email platform of choice builds in useful tools that can make the difference.
We can extract all the leads from your database, integrate with your CRM and website, and provide reports of opens, clicks and all the key metrics you need to refine and develop your email marketing in a safe and GDPR-compliant way.
We can offer you a full range of email marketing services, from design, to copywriting, distribution and list management, our offering lets you choose the right mix for your marketing objectives and resources.
Directory Listing
We’ll get your company details published on multiple directories which will show up as a local listing when people in your area search directories in your business category.
Researching your business category will allow us to identify the best local/international directories to list your business on and create a consistent footprint online.
We’ll handle account set ups and populate your company’s primary contact information, including company name, address, phone numbers, website and social links.
Blogging
Blogging is becoming a slightly outdated term – ‘Content Marketing’ will probably replace it soon. This area is where technical and content meet in the sense that a beautifully written news or information post will have no effect if it is not set up technically correctly.
A weekly or monthly blog service allows you to keep a healthy and steady heartbeat. They provide regular mini-appointments with your audience. A blog service also helps you to rank for the important topics and keywords in search engines. And, best of all, they are the most cost-effective way to get leads and revenue from your website.
Digital Advertising Pricing
We understand that your needs are dynamic, so our pricing reflects that. The prices stated below are a guideline to set your expectations on what you’ll receive and help you budget when looking to grow your business online. For detailed final pricing and service offering, get in touch and we’ll set up a consultation at your next convenience.
Social Media Package
- Advertising Account Set Up
- Marketing Strategy
- 3 Branded Templates
- Ad Spend Billed Separately
Email Marketing Package
- Account Set Up
- Up To 500 Contacts
- 5000 Monthly Email Sends
- Weekly Email Campaigns
- Custom Branded Email Design
- Dedicated Account Manager
- Monthly Insights Report
SEO Pro Package
- Website Audit
- SEO Strategy
- Keyword Research
- Website Optimisation
- Up To 5 Directory Listings
- Optional Blog
- Optional PPC
What’s Not Included
Ad Spend – This will depend entirely on what the client is willing to spend. We will develop the right strategy that suites your ambitions and deliver the reach your business requires to grow. We suggest clients use their own payment method for ad spend, this way you retain full visibility over spend and have receipts for all campaigns. If this option is unavailable to you we’d be happy to step in and facilitate your advertising campaigns for a small fee.